9 Keys in Digital Marketing to Prop Up Your Sales (PART 1)
How to enhance your real estate prospects via online tools
With the advent of the pandemic amidst the new normal, the digital age has become ever prevalent. The importance of digital marketing in the era of information technology and artificial intelligence can never be understated or underestimated. More and more businesses as well as aspiring entrepreneurs are jumping on the digitalisation bandwagon to enhance their business prospects. Elevating their market reach by utilising easy but effective online tools and techniques to leverage on traditional platforms to create sales and also close deals. Property sales is certainly no exception as agents and negotiators are discovering the wonders of digital marketing and social media in building a robust and dynamic brand in real estate.
Creating an email campaign
No matter which industry you embark in, the email still represents the bulk of customer engagements amidst the proliferation of chat apps and communication tools. Email marketing remains a valuable and powerful tool in generating leads and engaging clients. With the right campaign, email blasting via apps such as Mailchimp can help produce more leads and prospects leading to greater sales.
Professional website for business
A professional website enables the user to view and connect with your brand and your products. Nowadays, people use their smart-phones to access information online. Henceforth, web design on desktops should sync perfectly with mobile platforms to have an optimal viewing experience. A mobile-friendly website includes content that add value to users. For brokers and realtors, they comprise a full list of property listings as well as real estate info that will guide them throughout the home-buying process or transaction.
Including a live chat feature on your website also adds a personal touch or feel which encourages greater client interaction. As real estate is a people-centric or relationship-oriented business, it is of utmost importance to make yourself available to respond to queries and feedback from customers. Live chat sessions also allow people to connect 24/7 and to schedule appointments without having to converse directly with you in person. Popular applications for building a professional website are WiX, Wordpress and Clickfunnels.
Blogging your personal brand
Blogging is an ideal way to complement your existing website as the web traffic generated is immense and invaluable. A blog serves as a web page filled with articles to complement your website or portal. Apart from building an online brand, it provides prospects with pertinent knowledge and key information such as tips and tricks on buying and selling properties through various product listings. With content posted regularly and consistently, you can be sure of engaging your demographics or market audience with added value.
Online advertising with PPC
Another effective way to bring in sales is using a digital marketing strategy known as ‘pay-per-click’. This form of advertising generates leads based on paid advertisements each time the ad gets clicked upon. PPC is a great option for real estate professionals seeking potential clients who may be interested in their offering, as they only pay when someone clicks through their ads. PPCs can also be targeted to people who have searched for the relevant keywords using Google.