Celebrating SUCCESS in 2023 for Chinese New Year with Cornerstone agents & negotiators!

Apart from venturing into foreign property markets such as Britain, Australia and Singapore, Cornerstone Xstate is currently expanding its business towards East Malaysia, particularly in Miri, Sarawak with the recent collaboration or smart partnership with Express Property Management. It is hoped this strategic tie-up with Express Property would further strengthen and consolidate the two companies by adding greater value to their businesses as well as providing a comprehensive platform for agents and negotiators in developing their best potential by bringing in more prospects thus translating to even bigger sales. The trend these days is for property professionals to forge closer cooperation with others including joint-venture projects and co-broking deals with rivals or competitors. It’s about leveraging or capitalizing on the experience and expertise of others to reach your end goals or final destination. An ambitious five-year expansion plan to propel Cornerstone into the international stage or arena via its global property division or arm, aptly named CSX Global.

There are also plans in the pipeline for multiple CSX branches spread all across Peninsular Malaysia pretty soon. With a carefully-crafted masterplan, the company continues to aspire and strive towards empowering agents, advocating excellence and seeking happiness. The reason CSX is so successful compared to other agencies is none other than being productive. Productivity is undoubtedly the single most important asset or ‘secret weapon’ possessed by its workforce. Agents and negotiators are truly the defining pillar and driving force that contributes to CSX’s robust growth and exponential success. With constant emphasis on lead generation, product development, prospect nurturing, relational marketing, corporate branding as well as innovative technologies, CSX aims to be the #1 real estate agency in South-East Asia (SEA) by 2027 with targeted sales volume of RM18 million per year supported by a dream team of 2,100 estate agents. CSX continues to set new milestones and attain new breakthroughs by incorporating the ‘warrior spirit’ as stated within the timeless ancient Chinese mantra or philosophy of “Aspiration, Will and Ambition”. At Cornerstone Xstate, we love to THINK BIG, AIM HIGH!

The fundamental key to Cornerstone’s phenomenal success truly lies in its three so-called ‘X-factors’ namely

• Marketing X (formerly known as EBU or Effective Business Unit)
• the iconic X-Force Connect
• Cornerstone University.

The real estate business is not only transactional (i.e. numbers game) but also relational in nature. It involves building rapport, fostering relationships and acquiring knowledge. Referrals and repeat sales are most favorable as they incur no extra charge or additional cost to one’s budget. That is the reason why relational marketing is so important to the long-term survival of a company. A successful business model must also be profitable and sustainable at the same time. Maintaining a vibrant and dynamic corporate image is quintessential. Having a strong brand and web presence definitely helps to create mass appeal, attract more investments and generate greater revenue for the company. Ultimately, it takes passion, persistence and perseverance to reap the rewards of abundance, prosperity and happiness. This is evident in our core values and principal motto of guiding agents, transforming people and enriching lives. At CSX, we are fully confident of our goals and objectives guided by a clear mission, cohesive focus and holistic vision for the future. The future may look uncertain at the moment but with an astute, impeccable and exemplary leader like Yau Long at the helm, we will always prevail!